The Trend of Abercombie & Fitch
by yee on Feb.05, 2010, under fashion
While walking in a commercial street where have a lot of shops have which sell clothes, you will see the major of consumers are women and students. The two kinds of consumers are no doubt that they are the source to earn money and obtain reputation for the shops. In order to caster to the tastes of consumers, for the women, the clothes with various kinds are better, because a woman can be in their twenties, but also in their forties or fifties, the age range is quite big. But for the students, especially the college students, what is the most popular?
If saying the fashionable trend of the college students, what is the most popular brand? I f you want to know, you can go walk around campus. Note the signs on the clothes of the college students; you will see eight students of the ten students have the sign of a deer. In fact, not only in campus, if you look carefully, this is also not just the trend of college students, but also the trend of many consumers. Seeing the deer, a lot of people already know this brand. Yes, it is Abercrombie & Fitch.
Maybe you only know Abercrombie & Fitch is a fashionable brand in the United States, is the most popular brand which the young people like best. Do not know that it is a century-old brand. Let us know the brand. In 1892, a young man named David Abercrombie founded the Abercrombie Company which specialized in selling the supplies of high-level outdoor activities and hunting in New York. And Ezra Fitch was one of consumers, he was a solicitor. After he was tired of his career, he persuaded Abercrombie let him join the company in 1904. Therefore, the name of this company became Abercrombie & Fitch. However, for the operating approach of the company, Abercrombie and Fitch often quarreled. Abercrombie quit the company in 1907. However, the name of the company was remained. Later, Fitch could expand his company optionally. In 1913, Abercrombie & Fitch was the first shop which sold sportswear for men or women in New York. Fitch retired in 1928. Since 1960, the company began to decline. In 1977, it went bankrupt. The company was bought by Limited Inc and transformed into Apparel Company. In the following more than ten years, after several setbacks, Abercrombie & Fitch achieved the present success. It is the present Abercrombie & Fitch. Its fresh and casual styles are popular with the college students. Almost each one has a piece of these clothes.
Of course, there are markets where there is demand, the present Abercrombie & Fitch has been transferred from the West countries to the East countries, opening a lot of branches. Now Abercrombie & Fitch almost spread all over the world!
